Alliance Conference Schedule
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TRACK LEGEND:

Governance
 
Innovative Programs
 
Leadership
 
Management
 
 
Communities of Practice
 

Human Resources
Communications/Marketing
Resource Development
Public Policy



See full track descriptions
here.

  


POST-CONFERENCE HIGHLIGHTS

Thank you to everyone who joined us this year.
See you October 28-30, 2008 in Baltimore, MD
!

 View Monica Oss' keynote presentation handouts.
 View
Diana Aviv's presentation paper.
 Review the 2007 award winners.
 Gallery Photos

Indicates workshop session materials are posted below.
All materials are .PDFs unless otherwise noted.

  JUMP TO: Wednesday, October 17:  Sessions A & B
Thursday, October 18:  Sessions C & D
Friday, October 19:  Session E

 At-a-glance: Track Descriptions Workshops Schedule
 
Session A: Wednesday, October 17 - 10:30 a.m. - Noon  [TOP]

A1

Transforming Human Services to Older Adults
The Alliance for Children and Families has been awarded a $2.6 million grant by Atlantic Philanthropies to improve the readiness of the nation’s nonprofit human and social services workforce to successfully address the dramatic increase in the number of older adults as the baby boom generation ages. During the 2006 planning process that prepared the Alliance for this grant, researchers uncovered surprising information about the human service workers and agencies who relate to aging adults and, more specifically, about Alliance membership. This workshop details these discoveries and reviews the changing future of aging, critical workforce issues, and a revised continuum of care. It also familiarizes participants with the goals and benefits of the New Age of Aging initiative, training and education implications, future dynamics of aging services, new models of care, and the possibilities for radical change in the field of aging.

Presenter: Jonette Arms, project director, Alliance for Children and Families; and Edward jj Olson, president, E jj Olson and Associates.
New Age of Aging project overview
Societal Transformations handout
Transforming Human Services handout
View from the Ground Up presentation

A2
Building a Pyramid of Hope: Establishing Your Development Office
Resource Development Services - COP
It is well known that in the next twenty years more wealth will pass from one generation to the next than any time in the history of man. If you are prepared, this provides the opportunity to tap into the philanthropic potential of donors. Those agencies that have an established and well-managed development office will reap the greatest benefits. This workshop will talk about the difficulties an agency can go through as they establish their development efforts and will give practical ideas regarding the organization of a development office. Materials will be used that have been proven effective and discussion will include ideas on fundraising events and systems to make your development office one that can capture the philanthropic donor.

Presenter: James D. Clark, president and CEO, Daniel Memorial, Inc.

A3
Research: Don’t Fear the Word, Just Incorporate Good Ethical Practice
Funding shortages, changing practices, devolution of responsibility to lower levels of government, and privatization of services have increased emphasis on evidence-based practices in social work settings and the use of research and evaluation to measure outcomes. Universities and hospitals reach out to social service agencies (and sometimes visa versa) for research studies, creating partnerships that can be beneficial but can also create additional work without financial remuneration. How can social service agencies manage this balance? More importantly, how can they ensure the protection of their clients? This workshop examines ethical issues including the
need for protection, confidentiality, and informed consent with vulnerable populations; how research can impact productivity; and how research can influence agency practice.

Presenters: Rick Greenberg, director, Martha K. Selig Institute, Jewish Family and Children’s Services; Thomas E. Lengyel, director of research and evaluation services, Alliance for Children and Families; Michele Solloway, director, Center for Applied Research and Evaluation, Trillium Family Services, Inc.; and Thomas Wasser, dean,
KidsPeace Lee Salk Center for Research.

A4
Putting Your Data to Work: An Open Forum on the Trips and Traps of Data
Mining

Efficient data tracking increases a nonprofit agency’s management effectiveness,
accountability, and transparency in providing high-quality services to the community. Doing this without overburdening the staff and busting the budget can be challenging. Family Services of Greater Houston has pushed through the transitional phases of data collection and is now making the data work for their agency.  This workshop will share lessons learned.

Presenters: Keith Rea, vice president of operations, Joshua Reynolds, manager of program development, and Elizabeth Shaver, coordinator of grants development, Family Services of Greater Houston.
Putting Your Data to Work presentation

A5
Investing Retirement and Endowment Funds
Managing investments or supervising the investment management function is a daunting responsibility. As the challenge of balancing budgets grows, agency executives and board members must maximize investment returns and income from endowment funds. The same is true for investments within retirement plans. Complicating these factors, investment expertise is often scarce within the agency’s leadership team. How can an agency ensure that its investments are prudent, that investment risks are fully understood and appropriately balanced or that overly conservative investing is not preventing greater return? Participants will hear from an agency executive who administers an investment program of over $90 million in endowment and retirement plan assets, and an
investment consultant.

Presenters: Deborah DiLeonardi, client executive, Russell Investment Group; and
Christopher L. Smith, senior vice president and CFO, Starr Commonwealth.
Investing Retirement & Endowment presentation

A6
A New Paradigm for Changing Entitlement Thinking
This presentation follows up on last year’s workshop introducing a curriculum that
combines evidence-based strategies to help families most at-risk (welfare, recent prison release, school failures) learn essential thinking patterns to establish a successful plan for achieving economic independence. Presenters will share details of the curriculum and trainers program, how the curriculum integrates with existing services to enhance their effectiveness, and how the program has expanded service
markers for family-serving organizations, as well as providing examples of how the curriculum has been used in family service organizations.

Presenter: Mary Viventi, lead author and trainer, Better Life Initiative of Goodwill.
Once and For All participant comments
Changing Entitlement Thinking - The Better Life Initiative presentation

A7
Getting the Right People on Your Board Bus
Having the right people on your board of directors is essential for an agency’s survival and long-term growth. But achieving that goal is easier said than done. How do you find dynamic board members in this competitive world? And better yet, once you find these dynamic people for your board, how do you engage them so they are truly
committed to your agency? During this interactive session, you will learn about successful strategies and practices from an Alliance CEO and board member that have helped them to attract, engage, and retain the right people on their board bus.

Presenters: Paul Castro, executive director/CEO, and Monique Mass Gibbons, vice president of the board, Jewish Family Service of Los Angeles.
Your Board Bus presentation

A8
Planning a Strategy for Growth and Success
Communications and Marketing - COP
The strategic plan is an integral tool for any organization that wishes to grow and prosper. If the plan has been created with the due consideration it deserves, it will provide the pathway to success. Some organizations base a strategic plan on intuition and wishful thinking with little regard to the facts that affect the organization and its service area, resulting in obstacles, sharp turns, and a bumpy road. A strategic plan is a marketing function and, as such, its creation must follow research of the current and projected marketplace. This session reviews questions that must be asked and other tools needed to develop a plan that smoothes the path to growth and eases navigation toward the future. The workshop will be informal and helpful for agencies of all sizes.

Presenter: Ronald L. McDaniel, vice president of marketing, DePelchin Children’s Center.
Planning a Strategy presentation

A9
Energize Your Civic Engagement and Advocacy Efforts
Public Policy/Advocacy - COP
Increasingly, nonprofit human service groups are being encouraged to become more involved in public policy. Why is this important? What is your role in this process? How can you help your constituents and stakeholders address community, state, and national issues? This workshop focuses on successful civic engagement and advocacy strategies used by human service organizations, sharing stories from a variety of community efforts, displaying what has been done to activate the civic process in exciting and effective ways. The presentation also features the Alliance’s National Family Week campaign, highlighting how the annual observance can help bolster
agencies’ advocacy/public policy initiatives. A panel discussion will offer comments from two Alliance member CEOs on how their involvement in National Family Week and the Alliance’s civic engagement initiatives (New Voices at the Civic Table and Building Community Voices) have positively affected their work.

Presenters: Linda Nguyen, director, civic engagement, and Paula Purcell, director, special projects, Alliance for Children and Families.

A10
Mergers: How to Dance the Dance
Mergers and acquisitions are becoming more prevalent in the nonprofit arena. This workshop outlines the typical organizational framework that can generate a successful merger or acquisition outcome. Whether you are an acquirer or a group being acquired, there are important considerations to be addressed on both sides. Many
organizations lack an established process for mergers and acquisitions, although such a framework is vital if the agency is to successfully evaluate and execute such deals. This workshop can help you be prepared for a positive outcome if the time comes.

Presenter: Robert F. Toole, Jr., CFO, Kona HR Consulting Group, LLC.
Mergers: How to Dance the Dance presentation
 

Session B: Wednesday, October 17 - 2 -3:30 p.m.  [TOP]

B1

Workers Compensation: Controlling Cost through a Member-Owned Captive Program and Applied Risk Management Protocols
Human Resources - COP
The goal of this workshop is to explore alternatives to current funding and operations initiatives for worker compensation exposures. The insurance industry estimates that for every dollar directly paid, three additional dollars are spent on overtime, administration of the program, accommodation, and related costs. A progress report will be provided on the joint Alliance and Brown & Brown project to create a worker compensation captive insurance program for Alliance members. The benefits of such a program, reinsurance, risk management protocols, member’s liability, and eligibility requirements will be addressed.

The workshop also addresses practical and effective ways to control the cost of your worker compensation program. Take-away information will be provided for executives, managers, and safety and risk management personnel.

Facilitator: Rick Losasso, chief executive officer, George Junior Republic. Presenters: Brian Block, director of risk management, and David E. Lewis, vice president, Brown & Brown Insurance.
Workers Compensation presentation

B2
Utilization Management: Integrating Care and Oversight
Family Service of Rhode Island applies utilization management at the core of its
client-centered philosophy of care. But what is utilization management? It is a regular,
interdisciplinary group review of all open cases, designed to ensure that our services are—and remain—consistent with client needs. By continually evaluating care from many different angles, we ensure our clients receive appropriate treatment and that our goals continue to evolve with changes in clients’ circumstances. Professional accreditation for an agency like ours requires regular peer review of cases, and UM
goes far above the standards, integrating case and documentation review, risk management, and data gathering. In addition, it fosters teamwork, enhances training and education measures by allowing senior-level staff to offer guidance to workers in the field, and provides opportunities for multi-disciplinary cross-fertilization. This workshop reviews the process and discusses benefits.

Presenter: Karen Cunningham, senior vice president of clinical services, Diane Shemtov, vice president of systems and service standards, Family Service of Rhode Island.
Utilization Management presentation

B3
Overview of the Workforce Resource Program: The Value of Engaging Corporations to Deliver Work Supports to Employees
Alliance affiliate FEI Behavioral Health and Alliance member Seedco recently received a grant from the Ford Foundation for a pilot program working with employers to provide their workers with access to FEI’s “high-touch” EAP and work-life services along with Seedco’s online financial tools. The program will provide financial counseling and support and employee counseling and work-life support (childcare, legal, eldercare,
etc.), aiming to improve low-wage employees’ ability to focus on their work and develop as valued and productive workers. For companies, the benefit of reduced employee turnover and lower absenteeism can result in substantial savings. This presentation illustrates the benefit of partnerships between FEI and Alliance members to help corporate America address the needs of today’s workforce. Participants will
review best practices and lessons learned through the employer engagement process,
employee marketing and outreach strategies, and employee and employer assessment methods.

Presenter: Drew von Glahn, president & CEO, FEI Behavioral Health.

B4
The Balanced Scorecard: Leveling the Playing Field for Strategic Success
Public Policy/Advocacy - COP
In the old days, we would lock ourselves away for days in “SWOT Land” and create grand 20- year strategic plans that were then tossed in a drawer and forgotten… until it was time for the next cycle. In today’s world, we are fortunate if we can effectively strategize about the next 20 minutes, let alone 20 years. Still, as leaders we must continually demonstrate strategic thinking and strategic management skills; we must thrive in complex strategic environments as our world changes at a breakneck pace. Leaders must continue to develop new and broader thinking skills that can take us beyond plans to results. This workshop explores the evolution of strategic planning and offers insight into its future direction and application. Participants will learn hands-on tools that will help them more effectively position their agency for the future.

Presenters: Todd Gordon, regional director, and Richard W. Rodman, associate director, The Village Network.
Balanced Scorecard presentation

B5
Making a Difference, the Safe Alternative to Out-of-School Suspension (SATOSS) Program
SATOSS began with one school in 1998 and, to date, has grown to four middle schools in our network area. Through this program, Jewish Family & Children’s Services, along with our middle school partners, provide at-risk middle school youth, whose behavior may lead to suspension, or youth who are suspended, with a place on-campus where they can receive a combination of mental health, substance abuse
prevention education, community resource linking, and academic support services through our mentor program. Through this program, mentors and students develop a special relationship which improves self-esteem and promotes student well-being. In this workshop we will share the benefits of this program and the successes achieved by students and their parents throughout their journey with SATOSS.

Presenters: Rose Chapman, chief executive officer, and Phil Gorelick, vice president of
programs, Jewish Family & Children’s Service of Sarasota-Manatee, Inc.

B6
Unleashing the Potential of  Youth Leadership: Youth-Adult Partnerships and Innovations from the Kellogg Leadership Community Change Initiative
This presentation presents the benefits of engaging youth-adult partnerships as a
community leadership and youth development strategy, reviews innovations emerging from the Kellogg Leadership for Community Change initiative that foster inclusive intergenerational leadership and action, and illustrates practical activities that can integrate youth-adult partnerships into programs and initiatives that broaden leadership opportunities for young people. The session describes best practices and lessons learned from the ongoing Kellogg Leadership for Community Change program, the Kellogg Foundation’s flagship leadership development program designed to empower diverse youth and adults from marginalized communities to take leadership roles in their programs and communities.

Presenter: Wendy Wheeler, president, Innovation Center for Community and Youth Development.
Youth Leadership presentation

B7
What the Heck is Search Engine Optimization? And All the Other Questions Asked Along the Way
Communications and Marketing - COP
Marketing your nonprofit on the internet - Web site development and online promotion can be expensive, seemingly endless, and overwhelming. One nonprofit’s website traffic increased by 70% in just a few months after implementing some small changes. In this workshop, the presenter will discuss how this was achieved, resources used, and lessons learned through some
wrong turns along the way to SEO. Topics include: When do we stop and ask for directions? Where are we going? What kind of vehicle do we really need? What’s under the hood? How much will it cost to fix it? Are we there yet?

Presenter: Kristine Austin, director of communications, EMQ Children and Family Services.
Search Engine Optimization presentation

B8
Recruitment and Retention of Direct Youth Care Staff
Human Resources - COP
In 2005, the senior management staff at Girls and Boys Town commissioned a task force to analyze the recruitment and retention of family teaching couples, youth care workers, assistant family teachers, and youth care supervisory personnel. The team analyzed current processes and, based on the results, made recommendations for improving the recruitment and retention of direct youth care staff. This workshop describes the decision to open the process, how it proceeded, and lessons learned.

Presenter:
Linda Kinney, corporate human resources employment manager, and Barb Vollmer, director of program audit, Girls and Boys Town.
Recruitment and Retention of Direct Care Staff presentation

B9
Harvesting Stories from the Vineyard for Philanthropic Gain
Resource Development Services - COP
This presentation focuses on how a partnership between program staff and communication/development staff can make the agency mission and its impact
real and compelling, increasing community awareness, donor participation, and fundraising efficacy. Presented from the unique perspective of a seasoned clinical services executive, the interactive presentation addresses how to move toward an integrated culture of philanthropy wherein service and support staff appreciate one other’s roles, coordinate, and cooperate. The workshop provides examples from a
number of agencies on how to get started, what worked, what helped, resistance and challenges, and how success evolved from these efforts.

Presenter: Vicki Cederburg, vice president of family support services and quality assurance, The Family Conservancy.
Harvesting Stories from the Vineyard presentation

B10
Mergers and Acquisitions: Legal Issues with a Focus on Human Resources
Human Resources - COP
Much like the financial and insurance industries, nonprofit organizations are increasingly experiencing mergers, affiliations, and consolidations. In potential
merger or affiliation scenarios, due diligence in human resources is vitally important. This workshop highlights the critical components of HR due diligence, examines these elements with real-life examples, illustrates the impact of HR issues on merger/affiliation evaluation and negotiation, and reviews legal and regulatory concerns in the nonprofit sector. Components of executive compensation and the board’s role in compliance and due diligence will also be discussed.

Presenter: Robert F. Toole, Jr., CFO, Kona HR Consulting Group, LLC.
Clinical Due Diligence checklist
Mergers & Acquisitions presentation
 

Session C: Thursday, October 18 - 10:30 a.m. - Noon  [TOP]

C1
The Politics of Software Selection and Implementation
Selecting the right software and successfully implementing it at your organization is a huge undertaking that will affect your organization for years to come. This workshop provides the information needed to start, understand, and complete the process of selecting and implementing the software that is right for their organization, as well as how to manage the process after the selection and implementation phases. The presentation offers tips, anecdotal evidence, and hands on experiential learning that will help you select and lead your selection committee to the right software for your organization. This workshop offers an insider’s guide to software selection in a fun, open atmosphere that will help you feel confident and competent the next time you select or lead a selection committee to find new software.

Presenter: Liz Alexander, software implementation specialist, and Kevin Boland, director of quality assurance, St. Aemilian- Lakeside, Inc.
Technical Lingo handout
The Politics of Software Implementation presentation

C2
Igniting Donor Passion: How that Spark Can Build Nonprofit Self-Sufficiency
Resource Development Services - COP
For decades, nonprofits have been reactive in raising funds, basing campaigns on short-term circumstances. Are you tired of that approach? There will always be a crisis, but the most powerful tool for raising funds lies right at your foundation: your mission. Learn how to “sell” your mission rather than that raffle ticket or ticket to the annual dinner. Review ways to prepare your agency for adopting a new way of fund-raising, and review new methods to achieve success. The Children’s Center adopted this philosophy and saw annual individual giving change from $10,000 to $624,000. It can be done, and you can do it too!

Presenter: Douglas W. Ferrick, chief development officer, Tina Ford, board member and chair of individual giving, and Deborah Matthews, chief executive officer, The Children’s Center of Wayne County.

C3
Off the Streets: Planning Makes the Project
Cincinnati Union Bethel’s Off the Streets initiative is a success story in innovative programming. This workshop demonstrates the effectiveness of innovative thinking, planning, and collaboration to meet a community need, and provides advice on how the program was developed and implemented. OTS is a multi-system, community collaboration helping women involved in prostitution to move toward safety, recovery, empowerment, and community reintegration; it successfully converted community attitudes from a punitive to a helping approach, using diversion away from prostitution rather than relying solely on arrests. It was based on the joint efforts of more than 20 community agencies—from the criminal justice system, mental health, substance use, faith-based organizations, social service, and consumers—and culminated in a three-year, $296,000 implementation grant from a local foundation.

Presenter: Stephen T. MacConnell, president and CEO, and Mary Carol Melton, ex-vice president, Cincinnati Union Bethel.
Planning Makes the Project presentation

C4
Turning the Tide: How to Recruit and Retain Diverse, Young Talent in Nonprofit Human Services Careers
Learn about an innovative pilot program being conducted at several Alliance for Children and Families member organizations to attract diverse, young talent to work in the nonprofit social and human services field. What does it take to recruit and retain the best people? What attitudes and systems need to change in order to make this happen? Join in a lively conversation with your peers about what our sector needs to do in order to ensure that the right talent is in place to lead our organizations in the future.

Presenter: MacArthur Antigua, project director, Turning the Tide, Public Allies, and the Alliance for Children and Families.
Turning the Tides handouts

C5
Why Change is Not Optional: Transforming Your Organization with Diversity
In order to remain viable as a family-serving social service agency, Family Service of Montgomery County had to pay greater attention to demographic developments occurring in the country and in our local communities. This workshop will discuss how evolving demographic trends and the growth of minority populations must play a key role in an agency’s strategic planning process, board and staff recruitment efforts, program development and planning, expansion of funding channels, involvement in community collaborations and advocacy efforts, and strengthening community leadership positions. The presenters will also discuss practical, revenue-enhancing opportunities that have resulted from their agency’s efforts to be responsive to such trends, including Project ECO (Enhancing Community Organizations), a federally funded capacity building grant for African American and Latino HIV/AIDS outreach and a Korean and Asian Indian Needs Assessment project.

Presenters: Larry Fiebert, associate executive director; Mark Lieberman, executive director, and Judy Soderman, Project ECO liaison to community-based organizations, Family Service of Montgomery County.
Why Change is Not Optional presentation

C6
The Creation, Enhancement, and Maintenance of a Trauma-Informed Treatment Agency
This presentation explores the transformation of a large behavioral health, child welfare agency into a trauma-informed, relationship-based treatment program. It explains how unique approaches were used to establish trauma-informed treatment
integrated with Dialectical Behavioral Therapy, implementing it in group homes, a school, and various community-based treatment programs. The workshop further explores the enhancement of trauma-informed treatment through client-generated
individual crisis management plans, psycho-education on trauma for children and parents, and integration of sensory interventions. These approaches reduce the use of restraints and seclusions, increase staff job satisfaction, and reduce staff turnover. The agency enhances its ability to effectively treat severely damaged children and their families with successful outcomes.

Presenter: Patricia D. Wilcox, vice president, strategic development, Klingberg Family Centers, Inc.
Trauma-Informed Treatment Agency presentation

C7
Mobilizing Your Manpower for Marketing
Communications and Marketing - COP
Employees can be influential marketing tools for your organization. Smart marketers recognize the role employees serve in delivering high-quality human services and high levels of client satisfaction. Employees can also generate increased business for an organization by serving as the voice of the brand in the external marketplace. Developing a comprehensive, strategically focused, internal marketing plan with your employees as the principal target audience is the first step in building an agency-wide marketing team. Agencies of all sizes and shapes can implement an array of employee targeted marketing tactics to turn their staff members into the agency’s most valuable marketers.

Presenter: John Barr, chief marketing officer, Hillside Family of Agencies.
Mobilizing Manpower for Marketing presentation


C8
How Managing Sick Leave Can Impact Your Wellness Program and Cash Flow
Human Resources - COP
This workshop presents a case study outlining how a leading nonprofit agency combated sick leave abuse by 6% in two years with a savings of more than $600,000. Learn how this employer used surveys to identify adjustments to the salary continuance/long-term disability benefit programs and HRIS reports to track employee sick leave, pros and cons of implementing the adjustments, and the overall effect of these changes on employee morale.

Presenter: James Shramek, compensation and benefits manager, Girls and Boys Town.
Managing Sick Leave:  handout 1 / handout 2 / presentation

C9
Beyond Outcomes: Benchmarking for Best Practices in Human Services
Benchmarking is a powerful management tool in human services settings. Following a brief introduction to the concepts and methods of benchmarking, this workshop features a hands-on exercise in process benchmarking, using actual benchmark data to identify potential best practices. During the course of this workshop, participants will discover new evidence based practices that can be adopted to enhance their own organization’s effectiveness.

Presenter: Paul M. Lefkovitz, president, Behavioral Pathway Systems.
Beyond Outcomes article
Beyond Outcomes presentation
Process Benchmarking article
National Benchmarking Initiative brochure.

C10
Marketing for the Perplexed
Communications and Marketing - COP
How do you disseminate your message on a shoestring budget? What “hidden” audiences have you been missing? How do branding, advertising, and public relations differ? When is a flyer not just a flyer? How can you maximize the efforts of an overworked staff, many of whom are not marketing professionals? These and other perplexing questions will be answered at this lively workshop. Learn how to integrate your brand into all aspects of your organization, and the five key questions to ask as you develop your marketing strategy. The same secrets that work for Apple Computer and Starbucks Coffee can work for you. This interactive workshop is for executives, program directors, and fundraisers alike.

Presenter: Lisa Brooks, director of communications and donor relations, and Dan Katz, board chair, public relations/marketing committee, Jewish Family Service of Los Angeles.

 
Session D: Thursday, October 18 - 2 - 3:30 p.m.  [TOP]

D2
Innovative Program Development Across the Continuum of Care for Deaf, Deaf-Blind, and Hard of Hearing Persons
Volunteers of America of Minnesota has responded to a community need for educational, social, and mental health services to deaf, deaf-blind, and hard-of-hearing persons across a continuum of care. This presentation discusses development and implementation of innovative services to deaf and hard-of-hearing persons, including how we responded to community need, program management issues, working with community partners, gaining a positive reputation for expertise, attracting outside
funding, and innovative program development with this niche population.

Presenters: Michael Franke, director, Children’s Residential Treatment Center, and Christine Harnack, director mental health clinics, Volunteers of America of Minnesota.
Innovative Program Development presentation

D3
Bringing People Together to Make Change Happen: A Model to Engage, Support, and Mobilize the Power of Parents
Public Policy/Advocacy - COP
How can we form partnerships of parents, families, and community groups to increase the health, safety, and success of children? This interactive workshop is led by two pioneers who implemented The Family Project, an innovative model for parent engagement and support at Family & Children’s Service (Twin Cities MN). Since 2000, the project’s family-centered community organizing model has successfully engaged thousands of parents and families who had been labeled “difficult to reach”. As a
result, The Family Project was recognized by United Neighborhood Centers of America with an Annie E. Casey Foundation Family Strengthening Program Award in 2006. Come learn about program strategies to increase your organization’s reach, impact, and leadership in promoting the health, safety, and success of parents, children, and families.

Presenters: Laurie Lindblad, director of family and school success, and John Everett Till, vice president of family and community programs, Family & Children’s Service.
Bringing People Together presentation

D4
Business Planning: What it Is, Why it Matters, and How to Achieve Strategic Clarity through the Process
Based on the Bridgespan Group’s articles “Zeroing In on Impact” and “Business Planning for Nonprofits: What It Is and Why It Matters”, this workshop examines the business planning process. The process is broken down into five distinct steps: gaining strategic clarity, determining strategic priorities, understanding resource implications, measuring results, and using the plan. Participants also will learn how to customize the process for their own organization. The workshop will provide an
introduction to the concept, tools and approaches, an exercise, debriefing, and time for discussion. Following the conference, participants will have online access to follow-up tools.

Presenter: Robert Searle, partner, The Bridgespan Group.
Business Planning handout
Do More Good Better handout
Do More Good Better presentation

D5
Managing the Human Side of Change
Organizations that deal effectively with change and do so quickly will not only survive but thrive in today’s business environment. This session focuses on teaching leaders and managers about a process for change and transition that help them guide their organization to be more nimble and “change-able”. Many changes intended to strengthen an organization actually weaken it, leaving people resentful, unmotivated, and confused at a time when commitment and creativity are essential to make the change successful. Understanding and managing the human side of change is critical to a successful change effort. This session provides a framework for change based on Williams Bridges’ Three-Phase Transition Model.

Presenter: Kate Tansey, clinical director, Catholic Family Services.
The Human Side of Change presentation

D6
Cruise Ships and Battleships: Paradigms for Changing Organizational Culture
This workshop focuses on the elusive element of organizational culture and seeks to define it, explore it, and offer tools, techniques, and perspectives for influencing it. The presentation moves from a high-level conceptual discussion to a concrete, strategic methodology for creating organizational change, and emphasizes how cultural shifts can impact broader community perceptions of the agency. Changing an organization’s culture relies on the intangible elements of attitude, intuition, and perception. This workshop offers a framework for systematically changing organizational culture, provides insight into cultural elements affording the greatest opportunity for change, and identifies approaches that increase
employee receptiveness to change in the work environment that has cultural implications at the organizational level.

Presenters: Robert Blumenfeld, senior vice president, finance and development, and Michael E. Williams, president and CEO, Orchards Children’s Services, Inc.

D7
Integrating Your Brand Across the Organization
Communications and Marketing - COP
The greatest value of a sound branding strategy lies not in what it does for your marketing, but in how it informs and improves your operating decisions. In this session, brand strategist Anne Curley and Alliance Chief Operating Officer Susan Dreyfus walk you through a virtual cycle of insight-gathering, branding planning, and holistic execution that can help a good agency keep getting better.

Presenters: Anne Curley, president, Curley Communications.
Integrating Your Brand presentation

D9
Board Ambassadors: Engaging the Board in Development (Without Trespassing or Fear)
Resource Development Services - COP
This presentation focuses on the pivotal role of board members in the development process, particularly in communicating the importance of the mission and impact of the organization. Few board members feel comfortable asking for donations; in fact, most are fearful of “trespassing” upon their personal and business relationships in the name of fund development. This hesitancy is largely due to an unnecessarily specific focus on obtaining a gift rather than on engaging the interest of the prospective supporter. This workshop presents a “No Trespassing” set of strategies and tactics that enables and encourages volunteers to begin conversations on mission and vision within their personal spheres of friends, neighbors, and business associates. Examples of successful experiences and development results will be shared.

Presenters: Bob Jones, president and CEO, Children’s Aid and Family Services, Inc., chair, RDS Advisory Committee; and Betsy Vander Velde, president and CEO, The Family Conservancy, RDS Advisory Committee Member.

D10
Introduction to the Healing of Racism*
This two-hour workshop provides participants with an experiential introduction to Starr Commonwealth’s Healing of Racism two-day session. The session safely guides participants to communicate productively with others on the issue of racism in our society. Specifically, it addresses how racism affects us all by enabling participants to share their experiences with racism. The goal is to develop a better understanding of racism’s complex and subtle nature and enable them to see themselves, others, and their world with more understanding and compassion, while equipping them to take social action. This workshop will help those who want to know more about healing racism to gain insight into the personal, organizational, and community benefits of being involved in this process, and how organizations can initiate this experience.

Presenter:
James Cunningham, president, Zoë Life Counseling & Consulting, LLC; and Jim Longhurst, vice president, clinical and health services, Starr Commonwealth.
*Please note this is a two-hour workshop.
Healing of Racism handout

 
Session E: Friday, October 19 - 10:30 a.m. - Noon  [TOP]

E1
Economic Return on Investment—What Impact Are You Having in Your Community?
Have you ever researched what impact your programs are really having in your community? Through your programs and services are more children graduating from high school, going on to college and getting sustainable jobs in your community? If so, what does that really mean on a financial level to the community? Along with the personal successes we strive to achieve for those we care for, nonprofit child and family serving organizations also make a considerable contribution to their communities in terms of return on investment when those we help become productive members of our communities. Through this workshop, participants will hear from members of the Hillside Family of Agencies team that have just completed their economic return on investment study. Find out what questions to ask, how to partner with an organization to conduct such a study and the proper methodology to follow to ensure accurate reporting for your own return on investment study.

Presenter: Dennis Richardson, president & CEO, Hillside Family of Agencies.
Economic ROI presentation
Hillside ROI handout


E2
Segmentation: Making the Most of Your Donor Database
Resource Development Services - COP
This information-packed presentation is designed for development professionals who have underutilized donor databases. Discussion will focus on what to track and how to use data to maximize fundraising efforts in the small or large organization. Segmentation strategies for cultivation, solicitation, and stewardship will be discussed. The focus is not on software but on why we collect data and how to plan for its strategic use.

Presenter: Phillury L. Platte, senior vice president of advancement, Boys and Girls Town of Missouri.
Segmentation presentation

E3
Healthy Aging—Empowering Seniors to Take Charge of their Health
This panel will discuss new program models for seniors being implemented in California that focus on prevention and health promotion. These models bring evidence-based self management health promotion programs—such as fall prevention, medication management, and chronic disease management—into neighborhood and community-based settings, and encourage seniors to take control and manage their health and well-being. Challenges include consistent outcome development as well as cultural and linguistic adaptation of these national models to local populations and settings. Panelists will discuss the role social service agencies can play in mediating or preventing physical decline in late life.

Facilitator: Vivian Sauer, associate executive director, Jewish Family Service of Los Angeles. Panelists: Catherine A. Sarkisian, assistant director, UCLA Division of Geriatrics; June Simmons, CEO, Partners in Care Foundation; and Laura Trejo, general manager, City of Los Angeles Department of Aging.

E4
Success Stories in Family Strengthening Initiatives
Public Policy - COP
Since 2004, the Annie E. Casey Foundation has generously invested in the United Neighborhood Centers of America to create an annual awards program honoring innovative and creative programs that connect families and children with the community resources they need to attain economic success. The Family Strengthening Award encompasses several components, recognizing organizations each year that offer exemplary family- and youth centered programs that strengthen families. During this interactive 90-minute session, past Family Strengthening Award winners will share their success stories and offer practical suggestions and solutions on how nonprofit organizations can replicate similar family strengthening programs in their own communities.

Facilitators: Ian Bautista, president, and Manadra Wilson, membership coordinator, United Neighborhood Centers of America.

E5
Tips and Techniques for Hiring Senior Leaders (And All Leaders!)
Demand for seasoned nonprofit leaders is growing at the same time that baby boomers are retiring and the pool of available talent is shrinking. It’s no longer enough for organizations and their boards to rely on personal networks to help fill their available key positions. How can organizations position themselves to identify and recruit great people? This session provides a broad overview of the recruiting and hiring process, from scoping the position and writing a compelling (and accurate) job description, to developing an outreach strategy, prioritizing candidates, interviewing, referencing, and extending an offer. Presented by talent-matching professionals from Bridgestar, the workshop will help participants learn more about recruiting and hiring best practices, and relating and customizing those practices to their organization’s goals and culture.

Presenters: Kathleen Yazbak, managing director, Bridgestar.

E6
Portrait of the Case: Preparing Yourself to Tell Your Story
Resource Development Services - COP
While we all do many presentations for our organizations, Family Services of King County had a unique chance to pitch for a high stakes opportunity which forced us to “raise the bar” for how we present our organization. Our local Rotary Club sought an organization they could partner with to raise $4 million as a special project during their Centennial year of service. After a long selection process, our organization emerged as one of four finalists and given the opportunity to present our vision to the full club membership… in just 10 minutes. This workshop shares what we learned in preparing for this tremendous opportunity and how our experience can be applied to other organizations.

Presenter: Ruthann Howell, president/CEO, George Reynolds, board member, and Shannon McGinnis, consultant, Family Services of King County.
Portrait of the Case handout

E7
Family Search and Engagement: Bringing Children Home
Children in the foster care system often become disconnected from their immediate and extended family members and loneliness is a major source of behavior challenges in out-of-home care. Research shows that kin placements are more lasting and that family connections help youth understand their identities and feel loved. Youth “aging out” of the system benefit greatly from enduring adult relationships. The practice of finding, engaging, and supporting family relationships has shown dramatic results across the nation. Pioneered by Catholic Community Services of Western Washington, the skill sets, technology, and activities of Family Search and Engagement (Family Finding) can now be used as a model by other organizations. This workshop provides an overview of this practice as well as demonstrations of the technology employed.

Presenters: Brad Norman, director, Family Partnership Institute, and Geraldine Rodriguez, associate director, Family Partnership Institute, EMQ Children and Family Services.
Family Search & Engagement handout
 

E8
No Margin, No Mission
This workshop focuses on balancing the implementation of a business model of management against the ongoing need of the agency and staff to remain mission driven. Organizations hoping to retain their high-performing status must ensure this balance. Yet there is often a disconnect between staff perspectives and the need to run a fiscally healthy agency which can de-focus an agency and hurt the quality of care. This workshop will help participants frame the discussion for staff, manage the issues that can arise from day-to-day realities, and harness the resulting tension of margin versus mission to enlist staff support in improving the quality of care.

Presenter: Jerry L. Marks, president, Catholic Family Services.
No Margin, No Mission presentation

E9
Trust as an Asset: Building Capacity for Administrative Excellence Within MACC
This presentation provides an overview of the development of a Minneapolis-St. Paul area administrative and management service for nonprofit organizations which has been incorporated as MACC CommonWealth Services, a limited liability corporation. Unlike other administrative and management services groups, The CommonWealth’s primary focus is building nonprofit capacity rather than saving money. In addition, its members (and customers) are its owners. The organization’s development is the result of several years of work and many lessons learned. In this presentation, we describe the processes that produced this collaboration as well as the ultimate design and development of the CommonWealth. We also share the design features that complement capacity building with long-term cost reduction. Finally, we address the dynamic of incorporating new members into the collaborative.

Presenters: Janet Berry, president, MACC Alliance of Connected Communities; and Stan Birnbaum, president, MACC CommonWealth.
Trust as an Asset presentation
Trust as an Asset:  handout 1 / handout 2
MACC Leverage handout
MACC Membership handout

 
post-conference UNCA workshops: Friday, October 19 - 2 - 4 p.m.  [TOP]

Technical Assistance and Capacity Building: Award-Winning Colleagues Share Family Strengthening Techniques
In this interactive program designed to fuel planning for family strengthening, participants can network with other affiliates about family-strengthening efforts, share ideas and encouragement, and learn about specific resources that can help them enhance current efforts and move forward in planning future family strengthening modules. Past award winners, selection committee members, and UNCA staff will guide interested affiliates in ideas for strengthening program design and will provide tips for future award applications and insight for leveraging the award.


Family Strengthening as a Matter of Mission: Pioneering in the Field
This workshop will provide motivation as well as tangible tools to guide participants in infusing family strengthening into their organizations’ missions, strategies, and programs.


 

For more information on this conference, please contact Hillary Hanson.

(c) 2007 - Alliance for Children and Families: www.alliance1.org
 

Alliance Conference Schedule