POST-CONFERENCE HIGHLIGHTS
= materials are posted below [All items are .PDFs.]

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8:30 – 9:00 a.m. Registration Open Continental Breakfast 9:00 – 9:15 am Welcome Peter Goldberg, President & CEO, The Alliance for Children and Families

See Opening Keynote Session above for presentation.

Toolbox for Beginners
An integral part of a successful fund development plan is creating your own fund development toolbox for the future. During this session, participants will learn what the Toolbox is and what should be included in their Toolbox and ongoing fund development plan.
Presenters: Len Iaquinta,principal, Len Iaquinta’s Excellence in Communications, Inc.; and Barbara Ritchie, director, Griffith Centers for Children Foundation.
Toolbox for Beginners presentation

12:15 – 1:15 p.m.
Networking Lunch with Roundtable Discussions

1:15 – 2:45 p.m.
WORKSHOPS

Grant Writing for Success
This workshop will introduce the key components of successful grant proposals and provide an overview of the steps required to develop, budget, and manage them. Topics covered will include researching potential funders, writing concept papers, drafting the formal proposal, constructing realistic budgets, and transitioning funded proposals to an outcomes monitoring document for report backs to funders.
Presenter: Patrice Heinz, director of resource development, Alliance for Children and Families.
Grant writing for Success presentation    
    Handout 1     
    Handout 2

Marketing for the Perplexed
How do you disseminate your message on a shoestring budget? What “hidden” audiences have you been missing? How do branding, advertising, and public relations differ? When is a flyer not just a flyer? How can you maximize the efforts of an overworked staff? These and other questions will be answered at this lively and interactive workshop. Participants will examine the ins and outs of marketing and how effective marketing can increase your fund development efforts.
Presenter: Lisa Brooks, director of communications and donor relations, Jewish Family Service.
Marketing for the Perplexed presentation

2:45 – 3:00 p.m.
Break

3:00 – 4:30 p.m
WORKSHOPS

Guerilla Tactics for Fund Development
Are you looking for the latest trends in marketing your agency to potential donors? Want to find out how those creative sidewalk displays, billboards, and public service announcements are done? If so, please join us for this interactive workshop where we will share best practices and the latest trends for marketing nonprofit human service agencies to potential donors. Find out which campaigns are working and may be right for your organization.
Presenters: Heather Aldrich, executive director, Serve Marketing; Patricia Gray, community relations manager, Family Services of King County; and Dan Magnuson, executive director, The Counseling Center of Milwaukee.

Guerilla Tactics handout

Board Ambassadors: Engaging the Board Without Trespassing or Fear
This workshop will focus on the pivotal role of board members in the development process, particularly in communicating the
importance of the mission and impact of the organization. Few board members feel comfortable asking for donations; in fact, most are fearful of trespassing upon their personal and business relationships in the name of development. In this workshop we will review strategies and tactics that will enable volunteers to begin conversations on mission and vision within their personal networks.
Presenters: Robert Jones, president & CEO, Children’s Aid and Family Services, Inc., and Betsy Vander Velde, president & CEO, The Family Conservancy.
Board Ambassadors presentation
Friend Raising article

5:00 – 6:00 p.m.
Networking Reception

Friday, April 18

8:30 – 9:00 a.m.
Continental Breakfast

9:00 – 10:30 a.m.
WORKSHOPS

Managing Your Reviews
When was the last time your reviewed your organization’s description on your 990 form? Does your annual report convey all that your agency is doing in your community? More and more donors are looking at 990 forms, annual reports, and other public information to determine which agencies to support philanthropically. During this workshop, we will reveal everything you need to know to make sure that your reviews are representing you well and putting your agency in the best
position for philanthropic gain.
Presenter: Barry A. McEwen, vice president of development, Specialized Alternatives for Families and Youth of America.
Managing Your Reviews presentation

The Power of the “Ask”
As you already know, the power is in the Ask! The “donation ask” can take many different forms and take years to perfect. During this interactive and engaging workshop, members of the Resource Development Services Advisory Committee will share their experience on what “ask” techniques work best and how to tailor the “ask” to your agency and your agency’s needs.
Presenters: Kevin Cook, director of development, The Julia Dyckman Andrus, Memorial, Inc., and Barbara Ritchie, director, Griffith Centers for Children’s Foundation.
The Power of the "Ask" presentation

10:30 a.m. – 12:00 p.m.
WORKSHOPS

Preparing Yourself to Tell Your Story
While we all do many presentations for our organizations, Family Services of King County had a unique chance to pitch for a high stakes opportunity which forced us to “raise the bar” for how we present our organization. Our local Rotary Club sought an organization they could partner with to raise $4 million as a special project during their Centennial year of service. After a long selection process, our organization emerged as one of four finalists and given the opportunity to present our vision to the full club membership… in just 10 minutes. This workshop shares what we learned in preparing for this tremendous opportunity and how our experience can be applied to other organizations.
Presenter: Ruthann Howell, president & CEO, Family Services of King County.
Tell Your Story presentation

Web Optimization for Fund Development
Is your Web site captivating to visitors? Are you maximizing your Web site to tell your
agency’s story and make your case for support? Are you accepting online donations? Technology can play a huge role in the fund development efforts of your agency. Through this workshop you will learn firsthand how to make your site attractive and accessible to donors and how to increase your agency’s presence on the World Wide Web.
Presenter: Eric Clappier, president, ADX Creative
Web Optimization for Fund Development presentation

12:00 p.m.
Conference Concludes