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Winning New York Giants Touchdowns Helped Families
The New York Giants recent Super Bowl XLII win over the undefeated
New England Patriots did more than just excite football fans across
the country—it also brought the exciting culmination to a season
which raised $35,000 for one Alliance for Children and Families
member agency.
Since the beginning of football season, every touchdown scored by
the Giants has meant that Horizon Blue Cross Blue Shield of New
Jersey has donated money to the "Touchdowns for Families" initiative
to benefit Alliance member Children's Aid and Family Services,
Paramus, NJ.
The initiative was launched in September 2007 with an event
featuring New York Giants Wide Receiver Amani Toomer. During this
event, several children eligible for adoption were given a special
tour of Giants Stadium and team gifts. Children and teenagers from
the agency's group homes also enjoyed the festivities at the annual
holiday party hosted by the Giants in December.
Initially, Horizon BCBSNJ donated $500 to Children's Aid and Family
Services for every touchdown that the New York Giants made during
this season. When the team made it to post season, Horizon BCBSNJ
increased the touchdown money to $1,000. The Giants' two touchdowns
in the Super Bowl earned an increased donation of $2,500 for each
touchdown for a grand total of $35,000.
"The Giants and Horizon Blue Cross Blue Shield of New Jersey were
already winners in our book because of their generosity to kids in
need," says Bob Jones, president chief executive officer of
Children’s Aid and Family Services. "We are ecstatic with the Super
Bowl victory and the unexpectedly large donation! Our kids feel like
they were the Giants' good luck charm."
Learn more about Alliance member Children's Aid and Family Services
here.
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