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Marketing and Branding for Fund Raising 2005
October 2005
The following information packet was compiled by the Severson National
Information Center with the collaboration of the Resource Development
Committee (RDS) advisory committee and the support of the William Randolph
Hearst Foundation. The Severson Center is a department of the Alliance for
Children and Families, 11700 W. Lake Park Drive, Milwaukee, WI 53224.
Phone: 414-359-1040 or 800-221-3726, extension 3615; Fax: 414-359-1074;
E-mail: severson@alliance1.org. Single copies of articles are available
for personal use to Alliance members, who receive services free of charge.
[Non-members may inquire about our fee-for-service assistance.
Minimum fee = $125 per hour. Address questions to:
severson@alliance1.org]
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INTERNET LINKS: [TOP]
Single copies of the following titles are also
available from the
SEVERSON CENTER.4 Steps to creating a strong nonprofit brand. #10689.
Creating a strong organizational brand and making sure it's used
consistently across departments, site and marketing outputs, both print and
online.
Link.
Getting in front of donors with different looks but same message. 2005.
#10363
How many different ways do you approach donors about gifts to your
organization? This is the age of multi-media madness and getting your
message through is all about knowing when to ask, which is generally when
the donor is ready to listen. Using every media tool available is the brave
new world of fundraising.
Link.
Nonprofit branding: Unveiling the essentials. 2004. #10857.
An organization’s greatest asset is its brand.
Link.
Nonprofits need to consider branding. n.d. #5303
Describes the three elements that go into building a nonprofit brand.
Link.
BOOKS:
[TOP]
Recommended books available for purchase: (click links to review or
purchase)
Andreasen, Alan R. and Philip Kotler. Stategic Marketing for Nonprofit
Organizations. 6th edition. Upper Saddle River, NJ.: Prentice Hall, 2003.
Click here to review or purchase.
Bonk, Kathy, Henry Griggs and Emily Tynes. The Jossey-Bass Guide to
Strategic Communications for Nonprofits: A Step-by-Step Guide to Working
With the Media to Generate Publicity, Enhance Fundraising, Build Membership,
Change Public Policy, Handle Crises, and More. San Francisco, CA: Jossey-Bass,
1999.
Click here to review or purchase.
Guellich, Margaret. Reviving Your Donor File: Prescriptions for a Healthy
Direct Marketing Plan. Alexandria, VA: Association of Fundraising
Professionals, 2003.
Click here
to review or purchase.
Herron, Douglas B. Marketing Nonprofit Programs and Services. San Francisco,
CA: Jossey-Bass, 1997.
Click here
to review or purchase.
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