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ARTICLES

Branded. 2001. #9580.
A nagging problem led one funder to find value in gleaning and promoting a crystal clear perception of itself.

Brands: They need to work just as hard as you do! 2002. #9579.
Here’s how to create a powerful brand on a shoestring.

Branding, positioning and image. 2001. #9577.

Branding your nonprofit – An investment in your tomorrows. 2004. #9231.
How can you create a brand without spending fortunes? Focus on name, packaging, history, reputation and customer experience.

Building on the brand. 2002. #3923.
A strong brand presence does more than just resonate with consumers. It also creates an imperative inside the company that connects employees, managers and shareholders.

Communications Plan 2005. #11104
Plan for Children's Aid and Family Services. Paramus NJ.

Do nonprofits have value? 2002. #8138.
Why would a nonprofit go through the trouble of valuing its brand? Establishing the value of a nonprofit brand can open the door to co-branding, licensing, and partnering opportunities. Additionally, it allows one to determine reasonable spending on marketing and offers a point from which to explain the power of the brand.

Engaging employees in your brand. 2002. #313.
The ability to reach employees with credible, memorable and compelling messages is critical to the success of internal branding, which, in turn, provides a substantial boost to external branding.

Finding recognition ... at last. 2003. #4955.
Branding, what can you do to build a national reputation?

Fundamentals of branding, Part I (Marketing Fast Facts). 2001. #5257.
This article sheds light on the underlying reasons regarding why brands are so powerful.

Fundamentals of branding, Part II: branding and the need for leadership (Marketing Fast Facts). 2001. #5258.
Successful brands have strong leaders—professionals who engage the entire team and positively challenge each employee in every department to be the brand.

Fundamentals of branding, Part III: the brand management process (Marketing Fast Facts). 2002. #5259.
A successful brand is the culmination of a carefully orchestrated process.

How branding drives agency fund development. 2003. #5856.
Successful development is all about branding.

How charity ads fail. 2002. #10688.
New study shows that few ads for nonprofit causes get noticed or remembered.

Marketing and the nonprofit. 2002. #3557.
Includes a discussion on branding.

Marketing the message. 2005. #3340
Many charities need improvement when it comes to communication practices.

Mining gold in not for profit brands. 2004. #7456.
Habitat for Humanity’s brand is worth $1.8 billion - a discovery the global charity is leveraging for all its worth.

Non-profit brands: Friend or foe? 2003. #5520.
Is there inherent danger that charities taking on the marketing mantle will become too professional and lose sight of their mission?

Non-profit brands: Let the word go forth. 2003. #7702.
It is vital that your brand be in alignment with the workings of your organization.

Non-profit brands: The strong (not just the big) will win. 2003. #7699.
A strong brand identity can help a non-profit organization change its mission, redploy its assets, even stave off extinction in a time of crisis.

Non-Profits & the Branding Imperative. n.d. #8148.
The strength of a brand is a gauge of future potential.

Non-profits need to consider branding. #5303.
What is a non-profit brand and how do you build it?

Selling the brand inside. 2002. #9578
You tell customers what makes you great. Do your employees know?

Should you use your full name or your acronym? 2004. #6754.
The answer may be more critical than you think. The way people refer to an organization is
a vital matter. Any change should be undertaken only after a great deal of reflection.

Smaller nonprofits latch on to logos. 2003. #6383.
Large nonprofits organizations, like their corporate counterparts, have long recognized the value of branding. Now, small local groups are picking up on the importance of standing out from the charitable crowd.

Ten tough questions for brand assessment. 2002. #5260.
Implementation of a successful branding effort requires a holistic approach and the active participation of the entire management team.

What’s in a charity’s name? 2004. #3378.
Nonprofit groups are measuring how much their “brand” is worth.

Why branding is critical to your agency’s survival. 2003. #5855.
Hallmark marketing leader and Alliance board member Paul Quick offer brand development guidelines and explains how branding benefits members.

Please contact us if you have any questions.
Phone: 800-221-3726 ext. 3615  or  FAX: 414-359-1074
E-mail: severson@alliance1.org