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New York Giants Help
Children's Aid and Family Services
Horizon Blue Cross Blue Shield of New
Jersey and the New York Giants have launched a new charitable
initiative, “Touchdowns for Families,” to support Alliance member
Children’s Aid and Family Services.
“We’re excited that every time the Giants score a touchdown Horizon
Blue Cross Blue Shield of New Jersey will provide resources to make
a positive impact in the lives of local children and families,” said
William J. Marino, president and CEO Horizon BCBSNJ.
Under the Touchdowns for Families program, Horizon Blue Cross Blue
Shield of New Jersey will donate $500 for every touchdown the New
York Giants score in the 2007-2008 season. The money raised
throughout the season will support Children’s Aid and Family
Services in Bergen County. If the Giants advance to the NFL post
season, Horizon BCBSNJ will increase its donation to $1,000 for each
touchdown scored in each playoff game. If the Giants make the Super
Bowl, Horizon BCBSNJ will increase its donation to $2,500 for each
touchdown the Giants score in the Super Bowl.
“It is our pleasure to team with Horizon Blue Cross Blue Shield of
New Jersey and Children’s Aid and Family Services, Inc. to make a
positive impact on the lives of children and families in New Jersey,
said Mike Stevens, senior vice president and CMO of the New York
Giants. “Last season we scored 40 touchdowns; this year we hope to
score even more to help needy families.”
“I would like to thank both Horizon Blue Cross Blue Shield of New
Jersey and the New York Giants for coming together to support our
organization,” said Robert Jones, Ph.D, president and CEO,
Children’s Aid and Family Services. “The support of two such
fantastic partners will also help us raise awareness of the critical
needs of our clients. There are so many children who desperately
want a foster or adoptive parent to love and nurture them and so
many families who struggle daily just to provide food, shelter,
diapers – the real basics – for their households. I know the
wonderful people of New Jersey will come forward to help their
neighbors once they know just how many are in need.”
Learn more about Children’s Aid and Family Services in New Jersey at
www.cafsnj.org.
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