The Alliance for Children & Families Magazine is free to Alliance members.
The Perspectives column by Alliance President and CEO Susan Dreyfus provides news about initiatives, the nonprofit human services industry, and more.
The Nonprofit Law column explores issues that impact nonprofit organizations and provides analysis to help ensure organizations minimize risk and operate effectively.
The Fund Development column covers improving strategies, developing new practices, and aligning with best practices—all with the goal of increasing nonprofits’ capacity to raise funds.
The Capitol Connection column provides updates about ongoing work in the Alliance's public policy office in Washington, D.C.
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Alliance Magazine: Issue 3 — 2013
Millennials drive shift in fundraising
According to the Alliance for Children and Families’ report Disruptive Forces: Driving a Human Services Revolution, nonprofit fundraising will shift to an investment paradigm. Within individual giving, this force is manifesting in the minds of millennials.
As millennials come into their own, they bring with them a set of traits, expectations, and dreams that organizations must understand and respond to. This demographic, also referred to as Generation Y, includes individuals born in the early 1980s to the early 2000s. Social media has undoubtedly had a big effect on these technology natives. Relationships are very important to them, and they often trade information about causes they support with friends and family.
While many of their young adult years have been marred by the Great Recession and partisan politics, they genuinely believe they can change the world. These values are leading them to seek proof of the impact of their charitable gifts. Organizations that appeal to millennials’ values and quests for impact will likely be rewarded as they build wealth.
Circuit City’s demise reveals board’s importance in strategic planning
In the spring of 2012, I attended a presentation by Alan Wurtzel, the long-time chairman and CEO of Circuit City, the first, and for many years, a very successful appliance superstore headquartered in Richmond, Va.
Which ones are you still holding on to?
If you ask senior leaders today why their agencies are accredited, their answers will probably vary greatly from responses you would have received 10 to 15 years ago. In the past, most agencies voluntarily underwent accreditation to demonstrate that their programs went beyond minimal state licensing standards. In these early days, national accreditation was the “Good Housekeeping Seal of Approval.” … more
Alliance Members employ intergenerational approaches
As members of extended families are moving more miles apart and society becomes increasingly age-segregated, human-serving organizations look to intergenerational programming to build relationships and community among generations. … more
Issue 3 – 2013 Columns
Capitol Connection: Helping your Community Become Insured
Fund Development: Dispelling the Overhead Myth
Nonprofit Law: What You Need to Know about Concealed Carry Gun Laws
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