Published on Alliance1 (http://www.alliance1.org)
Recovery Part 1: Maximize Your Recovery
Most nonprofits short-circuit their effectiveness by failing to strive for excellence in fundraising in all the available avenues for realistic support. Rarely are best practices followed throughout the funding planning of the organization.
For example, few organizations realize the full short- and long-term benefits of their newsletter mailing list, open houses, special fundraising events, periodic mail or phone solicitation campaigns, gift shop customers, friends and social networks, et al.
The quality of personal contacts is generally taken for granted. Oddly, this would not be tolerated with respect to delivery of the agency’s program services.
It’s a fact. Agencies which follow the best practices of the RDS curriculum outperform their peers. The next recovery is beginning. Will your organization be ready to take advantage of it?
My next post is a checklist to examine the health of your agency’s fundraising.
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About the Author
Len Iaquinta is president of Excellence in Communications in Kenosha, Wis. He is a member of the Resource Development Services Advisory Committee and serves as a consultant for the Alliance’s Executive Consultant Select Group.
He is known for the breadth of his skill set and his depth of experience in nonprofit fundraising. Throughout his fund development career, he has raised millions of dollars in major gifts, grants, and annual fund donations. He has created successful fundraising programs at public and private institutions from New York City to Milwaukee and Chicago.
Iaquinta earned his bachelor's and master's degrees in journalism from Northwestern University (Medill School) and Columbia University in the City of New York (Pulitzer School), respectively.