Aug. 2 from 1-2 p.m. CT

  • Free for Alliance members and nonmembers
Register Online


This webinar will discuss giving trends and ways nonprofit leaders, board members, and donors are using GuideStar’s tools to inform giving and practice in 2018. Participants will determine their organizations’ current level of participation on GuideStar and discuss strategies for claiming and updating their profiles to achieve their desired level of transparency.

GuideStar is a free resource that nonprofits can use to amplify their voice, attract new donors and strengthen relationships with current stakeholders. Through GuideStar’s free Nonprofit Profile Program, organizations can demonstrate their commitment to results and diversity, while supplementing basic information that can be found on their 990. 

To make the most of this webinar, claim your GuideStar Nonprofit Profile at least two days before the webinar. This step-by-step guide shows you how.  

Learning Objectives

  • How to amplify your organization’s voice to reach millions of online users
  • How to reach new donors and strengthen relationships with current stakeholders
  • How to demonstrate commitment to transparency and diversity 
  • How to update your GuideStar Nonprofit Profile

Who Should Attend

  • Development directors
  • Marketing directors
  • Communication staff


Adrian Bordone
Vice President of Strategic Partnerships

Adrian Bordone is the vice president of strategic partnerships, for GuideStar. Before joining GuideStar, he co-founded Social Solutions, establishing the sector as a marketplace committed to using data to generate intelligence that improved results for individuals, families, and communities.

Madeline Kardos
Marketing and Communications Associate

As GuideStar’s marketing and communications associate, Madeline Kardos creates all kinds of content and leads outreach for GuideStar’s Profile Update Program. Before joining the nonprofit world, she started in content marketing, writing for contact center software companies in San Francisco. She holds a bachelor’s in economics and film and media studies from the University of California, Santa Barbara.

Direct questions to Ann Koerner, operations associate at the Alliance.