March 28 from 2-3 p.m. CT

  • Free

Register Online

Learn about groundbreaking communications research and gain tools to increase stakeholder buy-in and understanding by better positioning your organization’s mission, programs, and impact. You will leave the webinar better equipped to integrate the new narrative frames into your communications and advocacy strategies.

Human services play a vital role in ensuring that everyone can reach their full potential and contribute to their communities. Yet the sector’s important work and societal benefits are largely invisible to the public and policymakers. As a result, organizations are often challenged to marshal the resources and long-term sustainable support necessary to address the complex issues facing your communities.

The Alliance for Strong Families and Communities is partnering with the National Human Services Assembly to bring the National Reframing Initiative to our member network. The Initiative seeks to build understanding of the sector to encourage more vibrant civic participation and deepen support for effective programs.

Learning Objectives

  • Insight from research on how human services organizations should talk about their work
  • How the Alliance network is applying this narrative to its communications and advocacy
  • Robust online collection of tools for applying the framing science

Who Should Attend

  • Executives
  • Fund development staff
  • Marketing and communications staff
  • Public policy and advocacy
  • Board members


Bridget Gavaghan
Director of the National Reframing Initiative
National Human Services Assembly

Marlo Nash
Senior Vice President of Public Policy and Mobilization
Alliance for Strong Families and Communities

Direct questions to Jennifer Ralston, associate director of public policy at the Alliance.