5. Consider Someone other than the CEO
Executives are used to being the face and voice of their organizations, but all staff, regardless of role, can be powerful champions for the cause and offer unique perspectives.
Jennifer Cato, then director of health care integration at Cornerstones of Care, was the perfect person to showcase how their innovation culture empowers all staff. Equipped with super hero toolbelts of organizational values, staff worked with partners to create a “bat signal” for nurse case management.