Track: Organizational Excellence
Format: Project-Based 

Marketing dollars for human service agencies are hard to find – so, how do you maximize them effectively? Can they even generate revenue? In short – YES! 

This session will go over examples of marketing partnerships that started as simple paid logo placements but are now in-depth organizational partnerships engaging at all levels around shared interests ─ C Suite, staff, professional athletes, schools, youth, and the community. After discussing the benefits and challenges of creating such partnerships, small groups will brainstorm potential partners in their area. They will discuss some non-conventional ways to work together that could produce greater outcomes for all parties while costing everyone less (and even generating revenue in some cases!). We hope each participant walks out of this session with at least one action plan for generating a new type of partnership. 

Learning Objectives:

  • Identifying influential community partners
  • Showcasing the Win-Win-Win for all parties – marketing, recognition, and fundraising
  • Negotiating contracts and duties of marketing partnerships to generate revenue and new donors 

Presenters:

  • Gerianne Puskas, chief advancement officer, Villa of Hope 


Gerianne Puskas, MBA, CNPM, CFRE 
Chief Advancement Officer 
Villa of Hope 
@whattwin; @villaofhoperoch 

Gerianne Puskas joined the leadership team at Villa of Hope in July of 2015 and is now chief advancement officer. Puskas brings more than 25 years of experience in fundraising, non-profit management, and leading community building initiatives. She has served in various positions with national nonprofit agencies where she focused on diversifying fundraising portfolios; strategy design and implementation; building and developing new teams; marketing; and managing regional and national accounts. In 2018, Puskas achieved the rank of Certified Fund Raising Executive through CFRE International. She also serves on SUNY Empire State College’s Business Management & Economics Residency team helping to educate and coach the next generation of nonprofit leaders. In addition to adjunct duties, Puskas helps develop residency curriculum and evaluates students’ prior learning to award undergraduate non-profit management credits.