June 23 from 3:30-4:30 p.m. CT

  • Free to members and nonmembers
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Webinar Description

Although COVID-19 “stay at home” orders are loosening across the country, many donors may not be ready to attend large, in-person fundraising events any time soon. Creating a virtual fundraising experience respects needs for social distancing while providing new, multifaceted opportunities for donors to hear your organization’s story, engage with staff, network with peers, and contribute funds.

This interactive webinar will feature Alliance members Trillium Family Services in Portland, Oregon, and UCAN in Chicago, which have transformed major, in-person fundraising events into virtual fundraising experiences. They’ll share what they’ve learned in quickly pivoting including how to:

  • Build an event strategy
  • Working with event consultants and technology platforms
  • Creating online auction and raffle experiences
  • Creatively engage donors before, during, and after the event
  • Provide event entertainment and peer networking
  • Setting expectations for event expenses and revenue

Virtual fundraising tools and research will be shared.  

Participants will be encouraged to ask questions throughout the webinar. 

Access Alliance resources on COVID-19 including the new online discussion forum for members to post questions and share solutions related to the health impact and business disruptions resulting from the epidemic.


  • Planning strategies for transitioning an in-person event to a virtual experience
  • Marketing your event to attract donors
  • Engaging participants before, during, and after the experience
  • Setting budget and revenue expectations
  • Involving volunteers and board members
  • Telling your story and involving those you serve in sharing the impact of your work

Who Should Attend

  • Fundraisers
  • Special Event Staff
  • Chief Executives 


  • Robin Beavers, director of the Trillium Family Services Office of Philanthropy
  • Frederick Long, vice president of development at UCAN
  • Tamara Reed Tran, associate vice president of development at UCAN


  • Barbara Armstrong, director of development at the Alliance for Strong Families and Communities