The following suggestions highlight a variety of ways in which you can disseminate the report to your local audiences.
Sharing the Report with Legislators and Policymakers
- Identify local legislators and your Members of Congress, their official websites, and their office contact info by searching online at Call My Congress.
- Research your legislator’s and responsibilities. Read up on their professional backgrounds, their committee assignments, any focused membership groups to which they belong, their legislative accomplishments, etc. Most of this information is available on individual legislators’ homepages. For members of the U.S. Congress, individual homepages can be found at house.gov and senate.gov.
- Make an appointment in advance by writing the request and emailing or mailing it. (It is often appropriate for staff to take a meeting on behalf of their Members). Include in the emailed request a link to the marketing piece provided in this toolkit.
- Prepare your three strongest talking points based on the report findings and local impact. Your meeting will probably last only 10-20 minutes. Ensure that your information is accurate, locally relevant and be ready to answer questions.
- Prepare a read ahead/leave behind based on the Executive Summary and any local data you can offer.
- During the meeting, ask if there is an opportunity to share data from the report as testimony for any upcoming hearings.
- After the meeting, write or call your legislators to thank them for their time. Reiterate your major points, and remind the legislators of anything they might have agreed to do.
- Send along any additional materials that were requested, or follow up with the answers to questions.
- Share the results of your meetings with Alliance policy staff via email. Share insights you have gained about legislators’ concerns and interests.
Sharing the Report with Local Media
- If you don’t already have one, create a list of media targets to include the following outlets in your local area (if you are not able to create your own list, contact National Imperative staff, and we will have a list prepared for your use):
a. Wire services (Associated Press, Reuters) – not all communities will have a local AP or Reuters bureau. Check local listings and if they have an office, call them and ask for email contact for the Assignment Editor.
b. Daily newspaper – Identify reporters who cover the following beats: local government, health, social services, nonprofits. Secure email addresses for relevant reporters. If you can identify beats, then secure email address for Metro section editor.
c. NPR affiliate – Identify your local PBS and/or National Public Radio office and get an email contact for the assignment editor.
d. Business journal – If you have a local business journal, identify a media contact for the reporter who covers nonprofit news.
e. Television – Call the network affiliated television stations and ask for contact for the assignment desk.
- Send via email a copy of the template press release included in this toolkit along with a link to the marketing mailer. Be sure to localize the template press release with information about your organization.
- After a day or two of emailing reporters, follow-up by phone or email to determine if they would like to arrange an interview.
- Localize the template op-ed and send to your daily newspaper targeted to the oped or editorial editor. Often newspapers will provide a link or form on their opinion section of the web version of the paper that you can download your oped into. Be sure to localize content based on the template.
- Review the daily paper for stories related to nonprofit community-based organizations. When you see a story run, customize a response based on the template letter to the editor included in this toolkit.
Sharing the Report via Social Media
We hope you will tap into your personal networks by sharing posts about the report on Facebook, Twitter and other relevant platforms. We have provided a variety of sample social media posts, including a link to our visual marketing piece designed to break through the clutter and garner attention for the report and the sector.
Sharing the Report with Key Stakeholders, Funders, and Partners
We hope you will make use of both the template PowerPoint presentation and the marketing link to share the report with your local funders, partners, members, and stakeholders. Some ideas on ways to incorporate the report into presentations include:
- Schedule a webinar and present the findings of the report using the attached template PowerPoint presentation. Remember to localize it and customize for specific audiences. There are some slides intended for funders and other types of interest groups.
- Post a link to the report and the marketing piece on your website.
- Write a blog post or include an item in your newsletter/e-newsletter about the report and include a link back to your website.
- Look for speaking opportunities and presentation opportunities in your community to present the report and its findings. Some examples include: luncheon seminars, annual conferences, community town halls, etc.
We hope you find these tips and resources helpful and invite you to reach out to us to share your activities (which we can further promote via the Alliance website and weekly Radar). If you have additional ideas or comments or requests for resources, please don’t hesitate to reach out.